CASIO Ritmos & Timbres

CASIO's 2025 musical-instruments campaign in Brazil needed to do more than show product shots, it had to let people feel the instruments. The brief was an interactive campaign site with rhythm-game mechanics and real instrument sounds, engaging enough to drive social sharing across the campaign window.

An immersive React + TypeScript front end where the Web Audio API drives real-time sound sampling and GSAP runs the animated product reveals and rhythm-game feedback. The challenge is keeping audio tight to the beat and animation smooth at the same time, so the interaction feels responsive instead of laggy on the mobile devices most visitors arrive on.

• Web Audio API for low-latency sound: instrument samples trigger on the beat, so the rhythm game feels tight instead of delayed.
• A GSAP-driven animation timeline runs product reveals and game feedback on a controlled sequence synced to the audio rather than fighting it.
• A lightweight React front end tuned for the campaign, with a fast first load and smooth interaction on mobile.

• An interactive rhythm-game experience built around real CASIO instrument sounds.
• An animated product showcase with sound samples and reveal sequences.
• Social-sharing hooks to spread the campaign across its 2025 window.

• Turned a product showcase into something people could play with, and share.
• Let visitors interact with CASIO instruments through sound, not just images.