Carnival navigation app website — won Google's Creative Voice API award.
- Role
- Co-Founder & Lead Developer
- Timeline
- 2021
The brief
When the Blocos de Rua app started getting attention — including a Google award — it needed a home on the web: a site that turned that recognition into app installs and gave the press a place to point to.
Architecture
A fast, SEO-friendly React marketing site with one job: convert interest into installs. Built to load instantly and put the Google Voice API award front and center as the credibility hook.
- Performance-first marketing site — fast loads and clean SEO, so press links and searches actually convert to installs.
- Award-led narrative — the Google Creative Voice API recognition is the hero of the page, not a footnote.
What shipped
- A conversion-focused site driving installs across Rio de Janeiro and São Paulo.
- Press-ready presentation of the app's Google Creative Voice API award.
Results & impact
- Turned the Google award and press attention into a clear path to installs.
- Gave the app a credible web presence during its highest-visibility moment.