Carnival navigation app website that won Google's Creative Voice API award.
- Role
- Co-Founder & Lead Developer
- Timeline
- 2021
The brief
When the Blocos de Rua app started getting attention, including a Google award, it needed a home on the web: a site that turned that recognition into app installs and gave the press a place to point to.
Architecture
A fast, SEO-friendly React marketing site with one job: convert interest into installs. Built to load instantly and put the Google Voice API award front and center as the credibility hook.
- A performance-first marketing site: fast loads and clean SEO, so press links and searches actually convert to installs.
- An award-led narrative, where the Google Creative Voice API recognition is the hero of the page, not a footnote.
What shipped
- A conversion-focused site driving installs across Rio de Janeiro and São Paulo.
- Press-ready presentation of the app's Google Creative Voice API award.
Results & impact
- Turned the Google award and press attention into a clear path to installs.
- Gave the app a credible web presence during its highest-visibility moment.